Google does not display favicons on desktop. Google uses favicons directly in the SERPs, showing the icon next to the page’s breadcrumb in its mobile search snippets. Today, favicons are used as small branding icons, allowing people to quickly spot the website they’d like to navigate to in a long list of tabs or to recover a closed webpage from their search history. In December 1999, the World Wide Web Consortium (W3C) standardized the favicon, adding markup to HTML guidelines. The word favicon is a combination of “favorite” and “icon,” dubbed so because Microsoft’s Internet Explorer 5 (which was the first browser to support this file format in 1999) called its bookmarking feature, “favorites.” Generally, a favicon uses similar imaging to a brand’s logo.įavicons have their own file type called favicon.ico, which is placed in a website’s root directory so that it displays in all available locations-think bookmarks, tabs, and so on. While favicons are small, they’re an incredibly significant branding element that lends a dash of credibility to websites.įavicons are 16×16 icons like Google’s “G” or Amazon’s “a,” or an image that represents the brand. Favicons can be used to quickly identify websites
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